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In the last few years, there has been a significant shift in how we consume entertainment, and one of the most frequently discussed alternatives to cable is Internet Protocol Television (IPTV). In the City of Brampton, IPTV is quickly becoming the over-the-top (OTT) television service of choice—they’re even dubbing it the ‘Brampton Revolution.’ Of course, we hear about cord cutting and cord nevering as North American trends, but with falling prices and rising quality, IPTV is bound to become a must-have medium for entertainment in the very near future.
A rapidly growing television technology is Internet Protocol Television, or IPTV. This system allows for the delivery of television programming and other video content over the Internet. However, it is not net neutrality or a fast lane that makes IPTV possible. Unlike net-neutrality concerns that pop up with services delivering programmed content to lots of people at the same time—the way an over-the-air television broadcast works—IPTV sends an individual stream to each viewer. And this system mirror images what cable television does. Indeed, a lot of IPTV feels downright familiar; it looks and works like cable television.
IPTV provides its users with the same kind of content that you would find on television, but with the added benefit of being able to access it whenever you want. IPTV blends seamlessly with the cloud-based future of television. It offers the flexibility that traditional cable lacks, allowing access to the same programs at any time, with some services even promising access to content indefinitely into the past. IPTV may be the future of pay television—it is certainly the future of content delivered through the Internet—yet it remains the most mysterious of the technologies we’ve discussed. Most of its workings happen behind the curtain of a cloud, making it inflexible in the same way that “watch what’s on now” content is inflexible.
Many cable systems cannot compare with the convenience of pausing, rewinding, and recording live television. They come close enough, of course, with their own PVR alternatives, but those aren’t quite as good and, at any rate, are more expensive to the ‘average viewer.’ And what about the content expense? U.S. television households with an average income spend about $126 a month on top of $642 a year for basic service that doesn’t include premium channels. In my hometown of Brampton, Ontario, where City staff can’t use the International Telecommunications Union’s Research & Development cost formula (which figures a ‘basic service’ at around $533,657.23) to get a handle on telecom service pricing, any IPTV service provider can deliver content at near one-third the cost of a ‘basic service’ fibre optics-to-the-home offer from a ‘traditional’ cable service in our fair city.
A variety of IPTV providers have emerged in Brampton, each with its own selection of programming and set of features that might lure a person to them. Xtreme HD IPTV, for instance, is one of those providers that appears pretty popular, at least partially because it offers a huge selection of channels, and you can view all those channels in stunning HD. But beyond any single provider, there are a few providers who are popular among people in Brampton.
Similarly, VMedia combines IPTV with internet and home phone services to offer families a well-rounded bundle of entertainment and communication. Though technology has a relentless way of moving forward, IPTV in Brampton has a lot going for it. For one, high-speed internet is practically everywhere, and the improvements we see in streaming technology are making it more and more likely that just about everyone will soon regard IPTV as the service of choice. Another unceasing contemporary development is the rise of smart home products and their integration with platforms like Amazon Alexa and Google Assistant, which promise to give users even more opportunities to impress their families with marvelous video and superb audio coming from different parts of the house working together in unison.
Still, there are problems to overcome. Ensuring a reliable internet connection for all users is one; guaranteeing that there is enough bandwidth for everyone to use all the services they want, when they want to, is another and is going to be especially difficult in areas like Brampton where not everyone is served by the same internet service providers. And if IPTV itself turns into a revolutionary legal nightmare (something that could easily happen), then all bets are off.
The home entertainment service of choice in Canada, especially in Brampton, seems destined to be IPTV. Its position in the pay-TV market appears unassailable, with an ever-growing array of channels and types of content, provided by an ever-widening number of service providers. Meanwhile, the technology behind IPTV offers possibilities for even more exciting developments in the near future.